Business Building Deep Dive: Pricing, Packages, and Positioning
Business Building Deep Dive: Pricing, Packages, and positioning
Tuesday October 15, 2024
5:00-6:00pm PST
Limited Spaces
Chapter Members Only
Please note that this event was rescheduled from its september date, and will now take place on October 15th!
Link to cancellation policy
Link to Photo Policy
Let’s talk numbers. Pricing is a delicate topic among coaching professionals. We all want to charge what we are worth, but how do we determine that? How do we frame our coaching offers in such a way that potential clients feel they are getting incredible value, while also ensuring that we keep our businesses afloat? Pros, cons, best practices, and real-time data from the ICF SFBAC community around:
- Actual rates charged (submitted anonymously for increased participation and transparency)
- Payment upfront, or invoiced after sessions
- Publicly-viewable fees, or not
- Pricing models: per-session, multi-session packages, monthly subscriptions
- Market pricing, pricing yourself out of the market, and ethical rate-setting
- Positioning for value not cost
- Revenue prediction: fees, coaching hours per week, hidden costs, sales conversion
- How rates compare by niche and experience level (and what coaching firms pay out)
- Pro bono, discounts, and scholarships
Clearly, what’s effective for one person’s coaching business and personal circumstances will not apply to everyone’s niche and reach. This session will be chock-full of principles, powerful questions, and trustworthy data that will enable you to evaluate what pricing structures fit YOUR client-centered coaching practice the best. This highly-interactive Deep Dive is designed to surface insights and considerations around setting coaching rates for 1:1 coaching. Best for solo entrepreneurs contracting directly with clients (B2C) for 1:1 coaching, but can be extrapolated to group, team, or B2B situations.
Presented by: Frankie Berkoben, MSc
About our Business Building Deep Dive Series:
Are you a new coach and starting up your practice? Or an established coach with stories to share? Are you looking to expand your network and learn from others? Welcome to our on-going Business Building series, a community of coaches where we share ideas and best practices and create accountability as we build our coaching businesses. Let's meet and discuss what challenges each of us is facing in our business and share tips, knowledge, and resources to support and uplift one another.
Tickets
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